Is EcoTools Sustainable or is it Greenwashing?
This article was last updated May 2024.
Is EcoTools sustainable or is it greenwashing?
Welcome to âSustainable or Greenwashingâ series where Iâm sharing if brands and products are actually what they say they are.
Is EcoTools sustainable or is it greenwashing? đ
Welcome to my series âsustainable or greenwashingâ where Iâve been sharing if brands and products are actually what they say they are. đ©đŒâđ»
EcoTools was founded in 2007 and is owned by a private equity firm. Theyâre easily spotted in Target, and you guys have requested it quite a bit. Letâs dive in!
Their products are vegan, PETA cruelty free, FSC Certified, and they use biodegradable paper and recycled materials in their packaging and products.
They offer a Bioblender sponge which is made with USDA Certified Eco Foam and they even mention it can be home compostable; HOWEVER, there are reviews of people trying this and it did not really work as evidence by these photos.
I also noticed that even though the brand claims to use recycled plastic for packaging, it still feels like there is an excess amount that doesnât serve much of a purpose, and in fact I saw this while in Target that says itâs in plastic free packaging, but itâs very clearly packaged in plastic.
I wasnât able to find anything on manufacturing and labor other than some vague comments that they are made in Asia and they âfollow ethical standardsâ but there isnât much detail on what that means.
So is EcoTools sustainable or is it greenwashing?
I do feel like EcoTools offers some positive aspects, but really they donât offer enough information for me to determine if theyâre actually doing what they say they are doing, SO Iâm getting a little bit of greenwashing vibes - but what do you think? đȘŽ
I have so many more deep dives on my page which you can binge, but let me know if there is another brand you want to see covered and stick around for all things mind, body, and planet. đ
XOXO,
Krys
