Is ECOS Sustainable or is it Greenwashing?
Is St Ives sustainable or is it greenwashing? Welcome to my series “sustainable or greenwashing” where I’ve been sharing if brands and products are actually what they say they are. 👩🏼💻
ECOS was founded over 50 years ago with the commitment to create safer cleaning products that protect the health and wellbeing of both people and the planet. 🪴 Their products are phthalate free, paraben free, chlorine free, and have no synthetic colors - plus they offer 120 EPA safer choice certified products.
Is Saltair Sustainable or is it Greenwashing?
Is Saltair sustainable or is it greenwashing? 🫧 Welcome to my series “sustainable or greenwashing month” where I’m sharing if brands and products are actually what they say they are. 👀
Y’all have requested Saltair, and I was intrigued since they come in cute aluminum packaging - so let’s dive in. 💆♀️ Saltair was founded by Iskra Lawrence, a brittish model who promotes body positivity.
Is St Ive’s Sustainable or is it Greenwashing?
Is St Ives sustainable or is it greenwashing? Welcome to my series “sustainable or greenwashing” where I’ve been sharing if brands and products are actually what they say they are. 👩🏼💻
St Ives was founded in 1980 and is owned by Unilever. They are PETA Certified cruelty free since 2018, and they haven’t used any plastic scrub beads in their formulas since 2014. I like that their packaging uses 100% PCR plastic bottles which is so cool to see in big name brands. 🪴
3 Greenwashing Examples that will Surprise You!
Let's talk about a sneaky little thing called greenwashing. It's like whitewashing, but for the environment. Companies use greenwashing to make themselves look more environmentally friendly than they really are. Let’s dive into what is greenwashing, and then I’ll share with you some common examples you’ll find more often than not.
Surprising Eco Brands that are Budget Friendly & Affordable
Hey there, friends! Who said sustainability and budget can't be besties? It's time to debunk that myth right here, right now. Get ready to embark on a fun, affordable journey towards a greener lifestyle without breaking your piggy bank. It might seem like a tall order, but trust me, it's totally doable... and quite fun, too! So, buckle up for some pleasantly surprising brands that are as kind to your wallet as they are to Mother Earth. Let's dive right in!
Is EcoTools Sustainable or is it Greenwashing?
Is EcoTools sustainable or is it greenwashing? 🛁 Welcome to my series “sustainable or greenwashing” where I’ve been sharing if brands and products are actually what they say they are. 👩🏼💻
EcoTools was founded in 2007 and is owned by a private equity firm. They’re easily spotted in Target, and you guys have requested it quite a bit. Let’s dive in!
Is Dropps Sustainable or is it Greenwashing?
Is Dropps sustainable or is it greenwashing? 🧺 Dropps was founded to take the plastic packaging out of laundry detergent. They’re a B-Corp, vegan, they source sustainable palm oil, and are currently working on getting their USDA biobased preferred certification. 🪴
Is Trader Joe’s Sustainable or is it Greenwashing?
Is Trader Joe’s sustainable or is it greenwashing? 🥦
Trader Joe’s was founded in 1967 as a grocer that offered affordable products not found in traditional convenience and grocery stores. 🛒 Trader joes is notoriously secretive with their sourcing so researching this was difficult, but I was able to find a few things you might find interesting. Trader Joes is Fair Trade certified.
Is Reformation Sustainable or is it Greenwashing?
Is Reformation sustainable or is it greenwashing? 🧥 Reformation was founded originally to retailor vintage clothing but has since moved on to making their own clothing line.
Reformation is a B-Corp, Climate Neutral Certified, a part of the Fair Labor Association, & they are currently pursuing the Living Wage for US Tier 1 Certification to ensure living wages for 100% of their employees.
Is Function of Beauty Sustainable or is it Greenwashing?
Is Function of Beauty sustainable or is it greenwashing? 🌎
Function of Beauty is customizable hair care & was founded by MIT grads who believed everyone deserves custom products.
Is Oat Milk Sustainable or is it Greenwashing?
Is oat milk sustainable or is it greenwashing? The rise of oat milk in the US started in 2017 with the introduction of the brand Oatly into grocery stores plus the rise in desire for plant based milk alternatives. Plant based milk now makes up about 14% of sales in the US.
So most scientific studies compare 4 types of milk - conventional milk, almond milk, oat milk, and soy milk - so I’m gonna pull my information from those studies.
Is Saie Sustainable or is it Greenwashing?
Is Saie sustainable or is it greenwashing? 💄 Saie was founded to be a new kind of beauty brand, one built on the simple idea of feeling good and doing good. They are Climate neutral certified, 1% for the planet, Plastic negative, Leaping bunny cruelty free, FSC Certified, and a part of the Carbon Neutral Club. 🌎
Is Liquid Death Sustainable or is it Greenwashing?
Is Liquid Death sustainable or is it greenwashing? 💦 Liquid Death was founded in 2018 to offer a different perspective on canned beverages that weren’t just energy drinks & it’s really gained popularity due to its edgy marketing techniques.
Is Stanley Sustainable or is it Greenwashing?
Are Stanley cups sustainable or is it greenwashing? 🥤 The company Stanley was founded in 1913 & was one of the first to fuse vacuum insulation and the steel into a portable bottle, and it’s clearly made its way to be THE reusable bottle to have. Let’s dive in!
Is Ilia Sustainable or is it Greenwashing?
Ilia was started after the founder was set to re-create her favorite lip balm so that it would be safe, effective and natural.
Ilia is Leaping Bunny Cruelty Free, paraben free, phthalate free, Sulfate free, & mostly vegan (they use beexwax in 6 of their products)
Is Sunbum Sustainable or is it Greenwashing?
Is Sunbum sustainable or is it greenwashing? Sunbum was started in 2010 to create suncare that would protect friends and families from the sun.
Is LUSH Sustainable or is it Greenwashing?
Is Lush sustainable or is it greenwashing? 🕵️♀️ Lush was founded by 6 friends who wanted effective products that were wholesome, good value, & they didn’t want to spend more money on the packaging than on the contents.
Is Who Gives a Crap Sustainable or is it Greenwashing?
Is Who Gives A Crap sustainable or is it greenwashing? Who Gives a Crap was founded as a way to make a difference for the 2 billion people who don't have access to a toilet. 🧻 They are a B Corp, FSC Certified and guarantee their products are biodegradable & BPA Free. 🌎
Is Cocokind Sustainable or is it Greenwashing?
Is Cocokind sustainable or is it greenwashing? 🌱 I covered Cocokind 2 years ago, but let’s dive in and see what they’re up to now. Cocokind was started to to change the status quo of the beauty industry and break the cycle of “aspirational beauty.”
Is Everspring Sustainable or is it Greenwashing?
Is Everspring sustainable or is it greenwashing? Everspring was started to represent a fully eco friendly line exclusive to Target & was launched on Earth Day 2019.