Is St Ive’s Sustainable or is it Greenwashing?
This article was last updated June 2024.
Is St Ives sustainable or is it greenwashing?
Welcome to “Sustainable or Greenwashing” series where I’m sharing if brands and products are actually what they say they are.
Is St Ive’s sustainable or is it greenwashing?
Welcome to my series “sustainable or greenwashing” where I’ve been sharing if brands and products are actually what they say they are. 👩🏼💻
St Ives was founded in 1980 and is owned by Unilever. They are PETA Certified cruelty free since 2018, and they haven’t used any plastic scrub beads in their formulas since 2014. I like that their packaging uses 100% PCR plastic bottles which is so cool to see in big name brands. 🪴
For manufacturing and ingredient sourcing, I couldn’t find much which is always a little questionable.
They did launch a #naturereset campaign which focuses on encouraging people to get outside more - but to be honest it doesn’t seem like it’s ACTUAL nonprofit or community work. The website basically just says that it’s healthy to get outside, and then they link to a bunch of free parks around the US. 🪴
So is EcoTools sustainable or is it greenwashing?
Overall, I’m going to say that St Ives is definitely going in the right direction with their PCR packaging, BUTTT their #naturereset campaign is giving greenwashing. It makes you think you’re opting for a eco or nature based brand, but in reality it’s a pretty average drugstore brand - but what do you think?
I have so many more deep dives on my blog which you can binge, but let me know if there is another brand you want to see covered and stick around for all things mind, body, and planet. 🌎
XOXO,
Krys
SOURCES:
https://www.stives.com/home.html
https://www.youtube.com/watch?v=9f5eqD4hRIQ&t=21s
