Is Acure Sustainable or is it Greenwashing?

This article was last updated May 2024.

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Is Acure sustainable or is it greenwashing?

Welcome to “Sustainable or Greenwashing” series where I’m sharing if brands and products are actually what they say they are.

Is Acure sustainable or is it greenwashing? 👀

Acure was founded to make clean beauty products accessible.

Their products are vegan and leaping bunny cruelty-free as well as Paraben free, Sulfate free & Phthalate free. They also note they are free from mineral oil, petrolatum and formaldehyde (don’t usually see those claims in the beuaty industry but I’ll take it??).

Packaging is made from recycled materials, and is recyclable or compostable after use. I like how Acure partners with TerraCycle to recycle their packaging. They also support a couple of nonprofts like Turning Green and Unite for Her to give back

They mention they’re working towards a Climate Neutral Certification, but they don’t say much on how or when they expect to actually achieve it. And they also say their products are manufactured in the United States in ethical factories, but again no information on what exactly that means or how they audit their factories.

So is Acure sustainable or is it greenwashing?

I want to note that Acure is a family owned company, so I want to give them some grace, but overall - Acure wouldn’t be my top choice for sustainable skincare, but they also aren’t the worst option out there. Some of their claims don’t have enough information behind them which leads me to say it’s a liiiiittle bit greenwash-y. 😅

But what do you think?

XOXO,

Krys

SOURCES:

https://earth.org/most-sustainable-skincare-brands/#:~:text=All Acure products are 100,mineral oil%2C petrolatum and formaldehyde.

https://acure.com/pages/about-us

https://thrivemarket.com/blog/this-family-owned-skincare-company-puts-natural-ingredients-first